Reports to: Senior Vice President of Institutional Advancement
The director of Membership is responsible for helping to fund the mission of Brooklyn Botanic Garden by raising $1.65 million+ annually through acquisition, retention, and cultivation of 17,000+ members. S/he leads a four-person team, including a Membership manager, associate, and data entry manager, in running a well-established, multifaceted program that recently launched an exciting revamp of rates, benefits, and materials. This senior-level management position is part of a 16-person department that raises $5.7 million+ in annual operating support from a variety of funding sources.
- Lead efforts in raising approximately $1.65 million+ in income and administer expense budgets of over $780,000.
- Supervise four-person Membership team, as well as seasonal on-site sales staff, volunteers, interns, and consultants.
- Introduce creative, income-generating membership growth and marketing strategies to the program.
- Conceive, plan, and manage multichannel strategies for the cultivation, acquisition, renewal, upgrade, and stewardship of the Garden’s members (17,000+).
- Create materials and events that deliver a compelling message about BBG’s mission and goals to members, including direct marketing campaigns; email and web campaigns; on-site sales and marketing; member events and benefits; and renewal and upgrade programs.
- Ensure excellent customer service to the membership base and exemplary relationships with members, volunteers, and the general public.
- Serve as an advocate for the Membership program within the institution, establishing a strong, integrated approach with Visitor Services and Marketing in particular.
- Set annual goals and identify opportunities and strategies to increase base of support, membership base, and net revenue.
- Develop and oversee Membership annual budgets and monthly tracking reports for income and expenses, as well as acquisition, retention, and upgrade performance metrics; provide a strong analytical eye to membership trends.
- Monitor progress toward goals and ensure a high degree of accuracy and accountability. Provide ongoing assessment of the new membership program (launched January 2017).
- Serve as department Raiser’s Edge power user, with membership as a priority area of focus; oversee data management and implementation of database best practices.
- Act as a primary department liaison with Marketing and IT in assessing cross-department data needs, data integrity, and new technologies.
- Act as a trainer and skills resource to the Membership team; and provide support as needed to other areas of the department.
- Sustain a team-oriented, supportive environment that maintains high standards and encourages creativity, collaboration and professional growth.
- Strategize with Development team on stewardship and cultivation efforts that strengthen the donor pipeline.
- Create and maintain good relationships with vendors and partners such as the Garden’s on-site caterer and retail partner.
- Be available to work evenings and occasional weekends particularly during the Garden’s peak season (September–October; March–June) to assist with departmental events and activities, including donor cultivation as needed.
- Experience as a development/membership or marketing professional with 6+ years of increasing responsibility, including management of major projects and track record of success
- Seasoned candidates and those looking to transition into a Director level role are encouraged to apply.
- Very strong computer skills required: Raiser’s Edge, NetCommunity/Spark, Excel, and Word
- Possession of high level of motivation, with an eye for details and ability to juggle multiple projects, set priorities, and meet deadlines
- Possession of strong customer-service skills and ability to work with staff at all levels
- Experience managing data systems and multichannel direct marketing campaigns (acquisition, retention, upgrades) that generate sustainable revenue streams
- Nonprofit experience strongly preferred; interest in horticulture, environment, and cultural institutions a plus
How to Apply:
We will only accept résumés for those positions currently available. This notice is updated periodically; consequently, some of the positions listed may already be filled. If you are interested in any of these opportunities, please send a résumé and cover letter indicating the title of the position desired to:
Director of Human Resources
Brooklyn Botanic Garden
1000 Washington Ave.
Brooklyn, NY 11225-1099
Brooklyn Botanic Garden is an Equal Opportunity/Affirmative Action employer.