BBG Is Beneficiary of Whole Foods Market’s First Community Giving Day in Brooklyn

Five Percent of New Gowanus Store’s Sales on Saturday, January 11, 2014,
Will Be Donated to BBG to Support Children’s Education Programs

Whole Foods Market Third & 3rd: 214 3rd Street, Brooklyn, NY, 11215

Release Date: January 8, 2014

Brooklyn, NY—Food lovers and garden lovers alike can show their support for Brooklyn Botanic Garden (BBG) on Saturday, January 11, 2014, when BBG is the beneficiary of Whole Foods Market’s first Five Percent Community Giving Day at its newly opened Gowanus location. Five percent of the store’s net sales that day will be given to BBG to support children’s education programs at the Garden.

The new Whole Foods Market—the first in Brooklyn—opened last month to fanfare for its focus on local food purveyors and an impressive 20,000-square-foot rooftop farm, built and operated by New York’s Gotham Greens.

In addition to receiving support from the Five Percent Community Giving Day, BBG is serving as horticultural partner for Whole Food Market’s new Fund a Fig project in Brooklyn. Proceeds from the purchase of specially designed reusable bags available in the Brooklyn market will go toward a Whole Foods effort to plant fig trees around the borough. The fig tree—an ideal fruit tree for Brooklyn—is beautiful, long-lived, can produce an abundance of fruit in a small space, and stars in the cuisines of many cultures that contribute to the borough’s ethnic profile. Whole Foods Market’s Fund a Fig project is in the spirit of initiatives BBG has long promoted for greening urban spaces and encouraging people to learn about the sources of their food.

To complement January 11’s Five Percent Day, the Garden will offer Whole Foods customers a chance to win two BBG family memberships through a scavenger hunt in the store’s produce section. More information about BBG membership and the scavenger hunt will be available in the store on January 11.

Brooklyn Botanic Garden’s children’s education programs, the recipient of Whole Foods Market’s Five Percent Community Giving Day, will be given even more prominence this year as BBG celebrates the 100th anniversary of its beloved Children’s Garden. In honor of this centennial, BBG will present special events and new and expanded education programs from March through October 2014.

For more information on Whole Foods Market in Brooklyn, including store hours and directions, please visit Learn more about Brooklyn Botanic Garden’s children’s education initiatives at, and its Children’s Garden at

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